Google Ads vs. Local Services Ads for contractors
How Google's pay-per-click search ads and pay-per-lead Local Services Ads differ, which suits which kind of service business, and how to work out what a booked job really costs you.
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Practical advice on quoting, pricing, memberships and getting paid, for owners of home-service businesses.
How Google's pay-per-click search ads and pay-per-lead Local Services Ads differ, which suits which kind of service business, and how to work out what a booked job really costs you.
The three common ways to price house cleaning, when each one works, and how to turn your labor cost into a flat price for first cleans and recurring visits.
Equipment, soft washing, wastewater rules, insurance and pricing by the surface, plus how to fill your calendar with repeat exterior cleaning work.
How to write short, usable SOPs and job checklists your crews will actually follow, with examples for arrival, the work itself and closing out the visit.
How home-service businesses can serve Spanish-speaking customers well and run bilingual crews smoothly, from phone calls and quotes to training and safety.
A practical plan for moving from one field service platform to another without losing customers, open invoices or your crew's patience, from the first export to canceling the old subscription.
When Facebook and Instagram ads make sense for a trade business, which jobs they sell well, how to set up a first campaign, and how to tell whether it is paying off.
A grounded look at starting a roll-off dumpster company, from the truck and the first cans to landfill accounts, pricing with included days and tons, and keeping cans earning.
How to measure and price driveways, house washes and decks, set a job minimum, and package services so customers buy more than one surface.
A practical system for stocking trucks, restocking from the shop, tracking parts used on jobs and running counts, so techs have what they need and parts stop disappearing.
A practical safety plan for technicians who work alone in strangers' homes: check-ins, the right to leave, common hazards, and what to do before, during and after a visit.
A field-tested checklist for judging the app your technicians will use all day, from working without signal to collecting payment, plus how to run a fair trial with your own crew.