Blog
Guides for home-service owners tagged "marketing".
A practical system for asking every customer for a Google review at the right moment, staying inside Google's rules, and answering negative reviews without making things worse.
A field-by-field guide to setting up and maintaining a Google Business Profile for a service-area business, from categories and service areas to photos, hours and posts.
How Google decides which plumbers, HVAC companies and lawn services show up for local searches, and the handful of things a small shop can do about it without hiring an agency.
How to use AI to write clearer quotes, job descriptions, review replies and follow-ups faster, with prompts you can copy and the rules that keep it accurate.
Whether a small trade business really needs a website, and the specific pages, details and features that turn visitors into booked jobs.
How Google's pay-per-click search ads and pay-per-lead Local Services Ads differ, which suits which kind of service business, and how to work out what a booked job really costs you.
When Facebook and Instagram ads make sense for a trade business, which jobs they sell well, how to set up a first campaign, and how to tell whether it is paying off.
How to design a simple referral program for a home-service business, choose rewards that make sense for both sides, and keep referrals coming without nagging customers.
The handful of emails every service business should send, a simple yearly schedule, how to write them so people read them, and the rules that keep you out of the spam folder.
What a home-service business needs to know before texting customers, from getting consent and honoring STOP to registering for A2P 10DLC so carriers don't block your messages.
Who to offer a maintenance plan to, what techs and office staff should actually say, how to answer the common objections, and how to track whether your team is selling them.
Month-by-month marketing ideas for HVAC, plumbing and lawn care businesses, built around when customers actually need you, with notes on adjusting for your climate.
Why most service businesses lose customers they've already won, and the practical habits, records and follow-ups that bring them back for the next job.
The pros and cons of letting customers book home-service appointments online, the difference between request forms and real-time booking, and the settings that keep your schedule under control.
How lead marketplaces work for home-service businesses, how to calculate your real cost per job, and the habits that separate contractors who make them pay from those who don't.
The customer messages and office tasks a home-service business should automate first, when each one should go out, example wording, and the guardrails that keep automation from annoying customers.
