See which ads turn into paid jobs
Connect your Google Ads and Meta ad accounts. ServFlo matches each campaign's spend to the requests, booked jobs and payments it brought in.
Reports
Revenue
Revenue
$248,630
12.4%vs $221,200
Jobs completed
612
8.1%vs 566
Average ticket
$406
3.9%vs $391
Close rate
46%
2.1 ptsvs 48.1%
Revenue by week
This periodPreviousWeek of Sep 7$23,500
16.3%vs $20,200
| Revenue by service | Jobs | Revenue | Share |
|---|---|---|---|
| Installs and replacements | 41 | $98,360 | 40% |
| Repairs | 288 | $86,940 | 35% |
| Maintenance and tune-ups | 236 | $31,860 | 13% |
| Memberships | — | $21,264 | 9% |
| Duct cleaning and air quality | 47 | $10,206 | 4% |
The short answer
How do I track which Google and Facebook ads bring in jobs?
Connect your ad accounts to the software that holds your requests, jobs and payments. ServFlo's Ads reads the campaigns and spend from your own Google Ads and Meta accounts and shows, for each campaign, the leads, booked jobs, revenue paid within 90 days and the return on spend. Ads is an add-on for any ServFlo plan; Google and Meta keep billing you for the ads themselves.
Your own ad accounts
Google Ads and Facebook & Instagram. Your ads keep running and billing as they do today.
Spend to revenue
Leads, booked jobs, revenue, cost per lead, cost per job and return for each campaign.
Tracking added for you
ServFlo tags your Google Ads campaigns, and gives you the URL parameters to paste for Meta.
Connect and sync
Sign in to Google or Meta, pick the ad accounts ServFlo should read, and it does the rest.
- Google Ads: Search, Performance Max and Local Services campaigns
- Meta: Facebook and Instagram campaigns
- Campaigns and the last 90 days of spend imported, then synced every hour
- Google clicks matched by Google's click ID, even without tags
- Disconnect any time; your campaigns keep running and their history stays
Reports
Revenue
Revenue
$248,630
12.4%vs $221,200
Jobs completed
612
8.1%vs 566
Average ticket
$406
3.9%vs $391
Close rate
46%
2.1 ptsvs 48.1%
Revenue by week
This periodPreviousWeek of Sep 7$23,500
16.3%vs $20,200
| Revenue by service | Jobs | Revenue | Share |
|---|---|---|---|
| Installs and replacements | 41 | $98,360 | 40% |
| Repairs | 288 | $86,940 | 35% |
| Maintenance and tune-ups | 236 | $31,860 | 13% |
| Memberships | — | $21,264 | 9% |
| Duct cleaning and air quality | 47 | $10,206 | 4% |
What your ads returned
Pick a date range and a platform, and see each campaign next to the work it brought in.
- Spend and clicks, as the platform reports them
- Leads: requests from the campaign, plus calls to its tracking number
- Booked jobs, and revenue paid on them within 90 days of the lead
- Cost per lead, cost per job, and return (revenue divided by spend)
- Customers from ads get the lead source Google Ads, Facebook / Instagram or Google Local Services
Payments
$6,284.50
Collected this week · 23 payments
Next payout $2,914.36
Arriving Thursday, Oct 15 · Checking •••• 3320
- Succeeded$480.00
Morgan Lee
Visa •••• 4242 · 11:07 AM
- Processing$1,840.00
Hartley Dental
Bank •••• 6789 · 10:22 AM
- Succeeded$29.00
Grace KimAutopay
Mastercard •••• 5510 · 8:00 AM
- Succeeded$245.00
Jen Alvarez
Visa •••• 1881 · Yesterday
- Refunded−$60.00
Riverside Cafe
Amex •••• 1005 · Yesterday
Bright Air Heating & Cooling
Invoice INV-2231 · Morgan Lee
Amount due
$480.00
Secure payment · Powered by Stripe
Questions, answered
Something else on your mind? Ask us and a person will answer.
Can I create ads inside ServFlo?
Not today. ServFlo reads the campaigns in your own connected Google Ads and Meta accounts and reports what they returned. You keep creating and running ads in Google and Meta.
Does ServFlo charge for my ad spend?
No. Your ads keep running in Google and Meta, and the platforms keep billing you directly. ServFlo only reads the campaigns and spend.
How does ServFlo know which ad a job came from?
Requests carry the campaign tags ServFlo adds to your links (for Meta, you paste the URL parameters ServFlo gives you), and Google clicks are also matched by Google's click ID. Calls to a campaign's tracking number count as its leads. Revenue is what was paid on the resulting jobs within 90 days of the lead.
Which ad platforms work with ServFlo?
Google Ads (Search, Performance Max and Local Services campaigns) and Meta (Facebook and Instagram campaigns).
How much is the Ads add-on?
Ads is a separate add-on for any plan, and the 14-day free trial includes it. Its price isn't on the pricing page yet, so book a demo or contact us to ask.
Good at your trade. Ready for the business part?
Add your services, invite your crew and send your first quote this afternoon. No card needed to explore, no contract.
- 14 days free
- No card needed to explore
- Unlimited technicians